Patriotic Millionaires launch Maine TV ad in support of raising the minimum wage

A group of wealthy Americans calling themselves the Patriotic Millionaires have just launched a TV ad in Maine in support of increasing the minimum wage.

“There has never been a more critical time to raise the minimum wage,” said Morris Pearl, Chair of the Patriotic Millionaires. “Smart capitalists know that in order to thrive, a consumer economy like ours needs customers with money to spend. Raising the minimum wage will put more money in the pocketbooks of people who will spend it. That spending will create jobs which in turn will fuel more demand. The vast majority of Americans understand this, that’s why they support raising the minimum wage.”

“Unfortunately many of our politicians do not understand basic economics or more accurately, they only understand what big campaign contributors like the National Restaurant Association and the National Retail Federation tell them to believe,” said Erica Payne, Executive Director of the Patriotic Millionaires. “That’s why efforts in Maine and elsewhere are so important, to bring balance and reflect the will of the people.”

The direct to camera video features members of the Patriotic Millionaires describing the economic and moral reasons for raising the minimum wage.

The ad comes less than a week before Portland residents are set to vote on a city-wide ballot initiative to raise the minimum wage to $15 an hour by 2019. That effort, spearheaded by the local Green Party, has so far seen little spent on advertising in favor of the proposal and a great deal spent by the Portland Chamber of Commerce and allied business groups in opposition.

A coalition called Mainers for Fair Wages is also currently collecting signatures for a statewide ballot initiative in 2016 to raise the minimum wage to $12 an hour by 2020 and reduce the tipped-wage disparity which currently allows businesses to pay workers who collect tips a rate of only $3.75.

The Patriotic Millionaires will run the ad on TV in Portland starting today and continuing through the weekend and have also made an online ad buy.

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